I’m Carmen and I am a Marketing Communication Specialist
For the last two years, I’ve been working as a Marketing and Communication Specialist at INNERGY where I was responsible for marketing online development, external communications through both online and offline media, internal communications and PR actions. Throughout that period the team had achieved the goals we set, we established digital marketing channels, developed an internal communication plan and organised several international trade-fairs from Japan to Europe.
Regarding my education, I earned dual degrees one in Communication / PR and another one in Marketing at CEU Cardenal Herrera University in Valencia, Spain. During the University I was involved in Students activities such as the Observatorio Below The Line or marketing and communication contests: Valencia Thinking Challenge, Tu y El Gurú, Proyecta…
In addition, since I finished, I’ve been working as a Communication specialist for INNERGY, a place where I could learn about Industrial Marketing, B2B communication and met some incredible colleagues who taught me about engineering, energy and electricity.
Work Experience as a communication specialist:
DIGITAL CONTENT SPECIALIST
Dorel Juvenile /Eindhoven/Oct 2018 to present
- Deliver and support the markets with compelling and consistent digital content on “brand”. From social media to digital platforms all over the world.
- Support the team in the digital communications area when a new product is roll out to the market.
- Handle the social media global channels (scheduling content and tracking the results) and support on local channels.
- Influencer Marketing, together with the regions and the Global Brand Team.
INNERGY /Valencia/Jun 2016 to Jul 2018
As a Communication Specialist at INNERGY, I was responsible for managing the external communication plan (online and offline), developing the employer branding plan and other internal tasks and executing the communication calendar from content generation to audiences content adaptation. I also collaborated with the sales team and other departments from the headquarters in Spain to others.
Qué Aprendemos Hoy /Mar 2017 to Oct 17
For me, writing is more than a work is a hobby. I’ve used to write about the topics I most liked or I was interested, for instance, fashion as a part of our culture and society. It was a chance to learn, investigate and develop my technique as a writer and content developer.
MARKETING CONSULTANT – Freelance
Horizonte Gastronómico S.L/Valencia/Apr 2016 to May 2016
HUMOUR/FASHION WRITER – Freelance
Bogadia/Madrid/Feb 2016 to Jun 2016
COMMUNICATION – Internship
UNESCO/Valencia/Jan 2015 to Jul 2015
COPYWRITER – Internship
KUOMBO/Valencia/Jun 2014 to Dec 2014
Llumy/Valencia/Jun 2013 to Oct 2013