The emergence of social media has transformed people lives, from the way they communicate to the way they consume entertainment. In order to keep in touch with their audiences, brands have been forced to learn very quickly how to manage this new type of communications. Social Media Optimization is about building your brand on social.
Social media optimization | Definition
Digital strategy based on the use of social media outlets and communities to generate viral publicity, increase the awareness of a product, service, brand, event, direct traffic to your website, connect with customers, and ameliorate potential damaging news. By managing social networks you are able to grow your business and online presence.
SMO strategies are integrated into the social media marketing plan. Once you have deployed your social media marketing strategy, it will be the time to move on to optimization. While social media marketing allows you to leverage social media platforms and increase your visibility, it doesn’t necessarily mean you will get 1m of followers. If your goal is bigger than just being there, you need to optimize the created profiles. The only presence on social media networks is not enough to reach your social media marketing goals, and ultimately, your customers.
Key goals of SMO
- Awareness: it will entail the creation of relevant content to your audience
- Drive traffic to your website: it means this strategy will increase your ranking in search engine results SERPs. At the same time, if your feed is shoppable you will be able to convert directly from social.
SMO vs SEO
The goal behind implementing SEO and SMO is the same, awareness and drive traffic to the company website. However, there are some differences regarding how to put in practice each methodology.
SEO, Search Engine Optimization is focused on optimizing a website. One of the tactics to improve your SEO is performing a unique content strategy, which will allow you to engage visitors, and prompt them to share links to the website across social media.
“We have to create on social media networks content that ranging from being well-written and contain eye-catching media, videos, photos, infographics…)
SMO, Social Media Optimization, the focus is to generate more relevant and interesting content in social media. The sparkling your social media networks are, the more engagement and traffic you would reach.
The master method to accomplish long-term results consists of work SEO, SEM, and SMO as the pillars of your digital marketing strategy.