For a while, I got the chance to learn from Inma Picazo, an entrepreneur woman, an adventurous artist and a creative interior designer.
She is the founder of ASSEMBLAGE DECO, a company which design spaces, not only with imported-exclusive pieces and handmade products but also with her own pieces of art made with antique jewelry and traditional elements picked from all over the world.
The business has both, B2C consumers and B2B customer. Therefore, for each, we develop a commercial presentation in which was explained from the core values to the history behind the company.
As the Inma’s assistant, I went with her to CASA DECOR a wonderful design event focused on interior design.
Some of the activities we worked on that short period of time were:
– Social Media: Basis to social network management and a content calendar.
– Content generation: Photos, messages, stories…
– Event planning: We devised a strategy to improve brand awareness and increase sales by performing “micro-events for product presentation”.
– Personal Branding: To improve Inma’s personal networks in order to improve her reputation as a designer and as an artist.